Rivera-Vélez, Cristina

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Responsabilidad social de la empresa en los medios de comunicación sobre el mensaje y representación de los grupos sociales Caso de investigación: Participación de la mujer en el periodismo deportivo
(2013) Rivera-Vélez, Cristina; Frey, William J.; College of Business Administration; Rosa Vélez, Mariam Ludim; Ortiz Rodríguez, Rosario; Department of Business Administration; Acosta Lugo, Maribel
The media both facilitates our right to information and provide cultural messages that shape public opinion. Therefore it is imperative that the content that passes thought its channels is analyzed because of its cultural implications. This work analyzed the relationship between the representations in the posted message, how these lead to the formation of stereotypes and consequently can limit and restrict opportunities for individuals and social groups. This research aimed to generate and propose a model to evaluated and discuss these practices through policies of corporate social responsibility in the media. The analysis was reinforced by an analysis that employed an ethical framework.