Altamirano-Medina, Nadine F.

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Análisis de contenido de los servicios ofrecidos en Internet por agencias latinoamericanas de promoción de exportación
(2010) Altamirano-Medina, Nadine F.; Amador-Dumois, María A.; College of Business Administration; Ortiz Rodríguez, Rosario de los A.; Córdova Claudio, Mario; Department of Business Administration; Gordillo, Luis
This article examines the use that the Export Promotion Agencies in Latin America and the Caribbean gives the Internet in delivery of their services. Based on a content analysis of the main Web sites of the Export Promotion Agency (EPA) of the Spanish speakers countries of Latin America and the Caribbean, this study concludes that there is a tendency for EPA to make basic use of the Internet in the delivery of its services and that the EPA have not yet seen the full potential of the more personalized and interactive online discussion forums or satisfaction surveys. The results suggest that EPA should adjust their services to their real audience, and if they understand that do not reach their desired real audience, reorganize their marketing efforts.