Martínez-Rodríguez, Sonia I.

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Exploratory study on import promotion services and how those services could benefit Puerto Rico’s importers
(2015) Martínez-Rodríguez, Sonia I.; Amador-Dumois, María A.; College of Business Administration; Frontera Agenjo, José; Córdova Claudio, Mario; Department of Business Administration; Bellido Rodríguez, Carmen M.
Because of limited resources, importing is a vital part of any healthy economy. However, it is usually viewed as a weakness, specially in opposition to the positive perception attributed to exporting. This study explored the services provided by different countries’ Import Promotion Programs to evaluate if they serve any benefits to their local importers. Furthermore, the purpose was to determine if those services are of enough value to justify implementing an Import Promotion strategy in Puerto Rico, where importing is unavoidable and lowering its cost to increase global competitiveness is imminent. The study concluded that although there are many benefits to the importer, those do not justify creating an agency to promote imports. On the other hand, further investigation should be conducted to identify similar benefits in industry specific organizations that could be offering import promotion strategies without advertising as such.