Santiago-Martínez, Vera J.

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Modelo de dinamización y cuadro integral de mando para las empresas comunitarias en Puerto Rico
(2007) Santiago-Martínez, Vera J.; Pagán-Parés, Omell; College of Engineering; Cesaní, Viviana; Seijo Maldonado, Luisa Rosario; Department of Industrial Engineering; Vega Torres, José
Community economic development is a strategic approach to local development predicated on principles of community empowerment and participation. It is a growing field in the social economy. In Puerto Rico, “community enterprises” are the most important kind of community entrepreneurship. They present unique characteristics that differentiate them from traditional for-profit business and that make existing traditional business models unsuitable for application to this particular group because of their social and economic goals. This investigation defines what are community enterprises and present a theoretical model to facilitate their “dinamization” conceived as the structural change in its degree of enterprise development by means of the effective combination of five operational dimensions that characterize a successful community enterprise management. The Balanced Scorecard (BSC) is a part of the model for measurement purposes and for the maintenance of the dinamization. “Dinamized enterprise" can operate the BSC to measure development and implement strategies for increasives the level of competitiveness.