Loading...
Thumbnail Image
Publication

Disponibilidad a pagar por ají dulce de Puerto Rico y preferencias de los consumidores de cinco nuevos cultivares

Citations
Altmetric:
Abstract
Consumer preferences of five new cultivars of sweet chili pepper (Capsicum chinense) developed by the Agricultural Experiment Station of the University of Puerto Rico were studied. The five sweet chili pepper cultivars evaluated were: “Amanecer”, “Encanto”, “Pasión”, “Carnaval” and “Bonanza”. Willingness to pay (WTP) for sweet chili peppers produced in Puerto Rico was estimated. In addition, economic and demographic characteristics were studied. An instrument was developed to collect data, and 428 consumers in Puerto Rico were interviewed. Results show that the most important quality for consumers was fruit color. Participants preferred the cultivars “Amanecer” and “Bonanza”. WTP was estimated using a single bounded contingent valuation method. Results showed that 82% of consumers are willing to pay a higher price for sweet chili pepper produced in Puerto Rico.
Description
Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
Ají dulce
Citation
Embedded videos