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dc.contributor.advisorGonzález-Soto, Jorge A.
dc.contributor.authorLugo-Ruiz, Andrea
dc.description.abstractIn this research we study avocado consumer preferences in Mayagüez, Aguadilla and Ponce, Puerto Rico. The objectives of this study were: identify factors to determine consumer preferences and identify consumer preferences for avocado packaging. A questionnaire was designed to obtain the data and included questions on: avocado consumption and preferences, substitutes, demographic variables, among others. We interviewed 200 people over twenty-one years. The data was analyzed using frequency tables and descriptive statistics. Results showed that 85.5% of the participants consume avocado and the freshness, ripeness, color and price are the most important characteristics. In addition, participants prefer to eat avocados during lunch (85%) and dinner (82%). The most preferred variety was Wilson Popenoe with 71% followed by Candelaria with 56%. They also preferred avocados packed in bamboo (41%) and wooden boxes (36%) with divisions. In addition, results showed that 47% consumed sliced avocados, 77% preferred guacamole, and 77.8% are more willing to pay extra for the avocados produced in Puerto Rico.en_US
dc.rightsAttribution-ShareAlike 3.0 United States*
dc.subjectConsumer Profileen_US
dc.subjectConsumer Preferencesen_US
dc.subjectExploratory Researchen_US
dc.subject.lcshAvocado industry -- Puerto Rico -- Marketingen_US
dc.subject.lcshConsumer behavior -- Puerto Ricoen_US
dc.titleMarketing strategies for avocado fruit in Puerto Rico: Consumer preferences and characteristicsen_US
dc.rights.holder(c) 2019 Andrea Lugo Ruizen_US
dc.contributor.committeeGonzález, Gladys
dc.contributor.committeeGregory, Alexandra
dc.contributor.representativeOrellana, Lynette Economicsen_US
dc.contributor.collegeCollege of Agricultural Sciencesen_US
dc.contributor.departmentDepartment of Agricultural Economics and Rural Sociologyen_US

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  • Theses & Dissertations
    Items included under this collection are theses, dissertations, and project reports submitted as a requirement for completing a graduate degree at UPR-Mayagüez.

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Attribution-ShareAlike 3.0 United States
Except where otherwise noted, this item's license is described as Attribution-ShareAlike 3.0 United States