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Estudio de márgenes de mercadeo en la empresa de carne de res en la región agrícola de Mayagüez, Puerto Rico
The main purpose of this study was to determine the marketing margins in the Puerto Rico beef cattle industry. Marketing margins are defined as the price difference between the market stages of a marketing services group, ...
Análisis del posicionamiento del café en el municipio de Mayagüez, Puerto Rico
The main objective of this investigation was to determine the consumer perception of the Mayagüez residents to the regular coffee against its gourmet counterpart. The sample size was 241 consumers. A questionnaire was ...