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dc.contributor.advisorGregory-Crespo, Alexandra
dc.contributor.authorDel Río-Ríos, Yasmín M.
dc.description.abstractConsumer preferences of five new cultivars of sweet chili pepper (Capsicum chinense) developed by the Agricultural Experiment Station of the University of Puerto Rico were studied. The five sweet chili pepper cultivars evaluated were: “Amanecer”, “Encanto”, “Pasión”, “Carnaval” and “Bonanza”. Willingness to pay (WTP) for sweet chili peppers produced in Puerto Rico was estimated. In addition, economic and demographic characteristics were studied. An instrument was developed to collect data, and 428 consumers in Puerto Rico were interviewed. Results show that the most important quality for consumers was fruit color. Participants preferred the cultivars “Amanecer” and “Bonanza”. WTP was estimated using a single bounded contingent valuation method. Results showed that 82% of consumers are willing to pay a higher price for sweet chili pepper produced in Puerto Rico.en_US
dc.subjectAjí dulceen_US
dc.subject.lcshSweet peppers -- Puerto Rico.en_US
dc.subject.lcshCapsicum annum L.en_US
dc.titleDisponibilidad a pagar por ají dulce de Puerto Rico y preferencias de los consumidores de cinco nuevos cultivaresen_US
dc.rights.licenseAll rights reserveden_US
dc.rights.holder(c) 2016 Yasmín M. Del Río Ríos.en_US
dc.contributor.committeeWessel Beaver, Linda
dc.contributor.committeeGonzáles Martinez, Gladys
dc.contributor.committeeJiménez Maldonado, Alwin J.
dc.contributor.representativeRomán Paoli, Elvin Economicsen_US
dc.contributor.collegeCollege of Agricultural Sciencesen_US
dc.contributor.departmentDepartment of Agricultural Economics and Rural Sociologyen_US

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    Items included under this collection are theses, dissertations, and project reports submitted as a requirement for completing a graduate degree at UPR-Mayagüez.

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