Publication:
Disponibilidad a pagar por ají dulce de Puerto Rico y preferencias de los consumidores de cinco nuevos cultivares

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Authors
Del Río-Ríos, Yasmín M.
Embargoed Until
Advisor
Gregory-Crespo, Alexandra
College
College of Agricultural Sciences
Department
Department of Agricultural Economics and Rural Sociology
Degree Level
M.A.
Publisher
Date
2016
Abstract
Consumer preferences of five new cultivars of sweet chili pepper (Capsicum chinense) developed by the Agricultural Experiment Station of the University of Puerto Rico were studied. The five sweet chili pepper cultivars evaluated were: “Amanecer”, “Encanto”, “Pasión”, “Carnaval” and “Bonanza”. Willingness to pay (WTP) for sweet chili peppers produced in Puerto Rico was estimated. In addition, economic and demographic characteristics were studied. An instrument was developed to collect data, and 428 consumers in Puerto Rico were interviewed. Results show that the most important quality for consumers was fruit color. Participants preferred the cultivars “Amanecer” and “Bonanza”. WTP was estimated using a single bounded contingent valuation method. Results showed that 82% of consumers are willing to pay a higher price for sweet chili pepper produced in Puerto Rico.
Keywords
Ají dulce
Cite
Del Río-Ríos, Y. M. (2016). Disponibilidad a pagar por ají dulce de Puerto Rico y preferencias de los consumidores de cinco nuevos cultivares [Thesis]. Retrieved from https://hdl.handle.net/20.500.11801/89