Colon Montes, Omar

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Preferencias y disposición para pagar de los visitantes por actividades agroturísticas en fincas de café en Puerto Rico
(2022-05-20) Colon Montes, Omar; Tavárez Vargas, Héctor S.; College of Agricultural Sciences; Alamo, Carmen; Cortés Pérez, Mildred; Department of Agricultural Economics and Rural Sociology; Ferrer Montes, Janette
The objective of this research was to analyze the preferences and Willingness to Pay of visitors for agrotourism activities on coffee farms in Puerto Rico. Likert scale questions and choice experiments were used to collect the data through online surveys, which were a total of 138. The results of the Likert scale questions indicate that the tour of the farm and camping were perceived as most important. The results of the choice experiments demonstrate that the visitors were willing to pay between $9.92 - $29.67 for agrotourism activities in a coffee farm in Puerto Rico. In addition, it was found that the age, income, and education of the visitors affect the probability of opting for agrotourism activities.