Disponibilidad a pagar por ají dulce de Puerto Rico y preferencias de los consumidores de cinco nuevos cultivares

dc.contributor.advisor Gregory-Crespo, Alexandra Del Río-Ríos, Yasmín M. College of Agricultural Sciences en_US
dc.contributor.committee Wessel Beaver, Linda
dc.contributor.committee Gonzáles Martinez, Gladys
dc.contributor.committee Jiménez Maldonado, Alwin J.
dc.contributor.department Department of Agricultural Economics and Rural Sociology en_US
dc.contributor.representative Román Paoli, Elvin 2017-11-30T17:52:32Z 2017-11-30T17:52:32Z 2016
dc.description.abstract Consumer preferences of five new cultivars of sweet chili pepper (Capsicum chinense) developed by the Agricultural Experiment Station of the University of Puerto Rico were studied. The five sweet chili pepper cultivars evaluated were: “Amanecer”, “Encanto”, “Pasión”, “Carnaval” and “Bonanza”. Willingness to pay (WTP) for sweet chili peppers produced in Puerto Rico was estimated. In addition, economic and demographic characteristics were studied. An instrument was developed to collect data, and 428 consumers in Puerto Rico were interviewed. Results show that the most important quality for consumers was fruit color. Participants preferred the cultivars “Amanecer” and “Bonanza”. WTP was estimated using a single bounded contingent valuation method. Results showed that 82% of consumers are willing to pay a higher price for sweet chili pepper produced in Puerto Rico. en_US
dc.description.graduationSemester Fall en_US
dc.description.graduationYear 2016 en_US
dc.language.iso es en_US
dc.rights.holder (c) 2016 Yasmín M. Del Río Ríos. en_US
dc.rights.license All rights reserved en_US
dc.subject Ají dulce en_US
dc.subject.lcsh Sweet peppers -- Puerto Rico. en_US
dc.subject.lcsh Capsicum annum L. en_US
dc.title Disponibilidad a pagar por ají dulce de Puerto Rico y preferencias de los consumidores de cinco nuevos cultivares en_US
dc.type Thesis en_US
dspace.entity.type Publication Agricultural Economics en_US M.A. en_US
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